This guest post is By Lindsay Metter
Are you using Pinterest? There are 11.7 million users on board and Pinterest is the fastest growing social media site, growing from 10,000 users to nearly 12 million users in less than 2 years. It is the third most popular social network in the U.S., 83% of Pinterest users are females, aged 18-34 with the majority of pins being about design, fashion & home décor, retail. So what is Pinterest? Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards. The cool creative thing is, is that it’s not JUST about “pinning” a photo, there are several creative Pinterest functions and ways to market yourself. There is a lot to Pinterest but if you want a quick guide on what you must have when getting started on Pinterest, check out my tips below:
#1 Figure out how much time you need to be spending on Pinterest and if it’s truly the main marketing site for your business.
First, spend time on Pinterest before starting to think about it’s best use for you. Set out to have fun; like, repin (resharing), and comment on images. This may not be the BEST social media site for your type of business. You may find that you like to spend more time on LinkedIn or Facebook and perhaps you want to use Pinterest for personal use only. In any case, it is very easy to setup a profile on Pinterest…Dive in and get a feel for it!
#2 Fill out your profile to completion!
I see a ton of social media profiles that do not have basic information filled out. It looks very professional when event the smallest details are filled out: Name, Photo, Links. Make sure you have a professional photo of yourself. Regarding Pinterest, you only have to add your name, short description, and links so just make sure the basics are there 😉
#3 Create AMAZING boards!
Pinterest boards create the foundation for organizing your interests – in picture form. It’s super easy to create a board, by clicking on Add up top and Create a Board. You can even select a friend to be another pinner that can have access to a specific board. Rearrange the boards in an order that makes sense to you. Rearrange the cover photo. You will soon have a bulletin board of great photos that can lead people to your website, to your article, video, infographic, offer or more. See below for more info.
#4 Create offers
The fun thing about Pinterest is that you can get really creative with content. On the surface it appears to just be a bunch of images, but there is a lot of backlinking in the photos, thus making it such a great referral site and the biggest social media site that will drive traffic to your website. When you pin a photo to your board, you can enter a link in the description box, so that when someone clicks on the photo it will open up to a new link. You can create a cool photo that has an offer on it and do the same as well. You can also add articles, videos, infographics and more via the Pinterest Pin It Button tool – see #5 for more info.
#5 Get the tools you need
There are a lot of really great Pinterest tools where you can measure your Pinterest influence and more. Pinterest offers a Pin It Button to add to your browser, which makes it really easy to share articles and other links. You simply install it and click on it when you want to share a desired piece of content, and it will pull up the photo and info, much like it does when sharing an article on Facebook. Other great tools that I like are: Share As Image which turns text into images, Shopinterest which lets you put a store on your Pinterest account and PinPuff which measures your online influence.
Like any social site it’s about visuals and being active. Follow friends and specific boards. Add pins to your interests and share…Build relationships and have fun!! Here’s to pinning! J