When many internet marketers and bloggers think about creating video content they get some pretty big ideas. Unfortunately, those big ideas cost a lot of time, energy and money. And the return on investment can be quite low.

Yet, when you shift your concept of video content to a DIY or “do it yourself” attitude, you reap tremendous business building benefits. In fact, when you personally star in your video, you take great strides toward achieving some significant goals. These goals can include profits, branding, and increasing your website traffic.

How you ask? Your personality is the key element for branding your business. Sharing your personality, in the form of video content helps strengthen your brand. It also taps into some of these effective buying triggers.

Likeability – Producing short videos staring you will undoubtedly create fans. You‘ll be able to connect with your website visitors on a very personal level. When people like you, they return to your website. They also buy from you and recommend you to others.

Authority & Credibility – Publication is definitely a good way to establish credibility and authority in your niche. Video helps you take it a step beyond basic print content. With video, you‘re personally dispensing the information. Customers and prospects receive the value right from you personally. They gain more faith in your advice and knowledge.

Ease and Simplicity – In addition to helping you grow your business, when you create and star in your video, the video content creation process is much easier. With a few simple steps you can create a video today. Smart simple editing and you can have it on your website in just a few minutes. It‘s that easy. And it‘s also inexpensive.

So now that you’re armed with a basic foundation of why you should be making and marketing your own online videos, it’s time to get started with hitting that record button. With a little time and practice, you can develop your own online media empire and create long-term and profitable relationships.